01
Posts without a plan
A photo of a roll here, a story there, then three weeks of silence. The algorithm rewards consistency. Bursts fade without leaving a trace.
Advertising for bakeries · Social media as the lever
Advertising for bakeries.
Through social media. With a busy counter.
We take on strategy, photo and video content and the ongoing management of your channels. You concentrate on the oven and the counter, while Instagram, Facebook, Google Maps and Google Business bring new customers into your shop.
80 % of your customers come from within a radius of just 1.5 kilometres. That is exactly where the morning decision about bread gets made.
Reply within 24 hours · Anywhere in Germany · No travel costs
Bakeries
+ measurably more footfall
Instagram, Facebook
Google Maps, Google Business
- 1.5 km
the radius 80 % of your bakery customers come from.
- 70 %
of buyers research a bakery online before their first visit.
- 4 sources
of content: the bakehouse, the products, the room, the shopfront.
- 0 euros
travel costs. We come to you anywhere in Germany.
Dates for 2026 are still open. We take on three new clients a month, maximum.
The reality
Why bakeries lose customers on social media.
Anyone wanting fresh rolls in the morning searches Google. Anyone looking for a new bakery scrolls Instagram. Anyone deciding whether your shop works for a lunch break looks at photos and reviews. In every one of those moments, the bakery that looks visible and inviting wins.
02
Visible in the window, invisible online
The board with today’s offers stands outside your door, but nobody sees it online. If you do not turn up on Instagram, Facebook or Google Maps, you are effectively invisible to your own neighbourhood.
03
Phone photos between two bakes
Taken in a hurry under ceiling LEDs, cropped at an angle, slightly out of focus. Images like that do not set you apart from the chain bakery two streets away.
The uncomfortable truth
The bakery two streets away has been posting daily for a while now. Without a plan you lose a few regulars every month, and you never get them back.
The problem is not your bread. It is how you show up in your neighbourhood’s feed.
What helps
- A content calendar that runs consistently, month after month.
- Real images from your bakehouse and your counter, not stock photos.
- Visibility on Google Maps when someone types “bakery near me”.
What you get
What professional bakery marketing actually delivers.
01
Local visibility where people search
When someone types “bakery near me” in the morning, three local results on Google Maps decide who sells the bread. We move your shop up there, with a maintained Google Business profile, fresh photos, regular posts and consistent review management.
02
Trust before the first visit
Customers decide in three seconds whether to walk into your bakery. The shopfront, the room, the display case, a friendly face behind the counter. Those impressions build trust before anyone orders their first pretzel.
03
Regulars who come back every morning
Regulars carry 70 to 85 per cent of your revenue. We keep them engaged with daily stories about the bread of the week, promotions and new coffee specials. Plus a direct line through WhatsApp Business with order templates for the weekend.
Book a first call
Reply within 24 hours, with no sales pressure.
How we work
Four steps from the first call to ongoing management.
Clear steps, no surprises. We work in a way that leaves your shop running and shows you every month what actually brings customers in.
- 1Step 1
Briefing and stocktake
In a 10 to 30 minute first call we talk about your bakery, your range, your regulars. We look at your current channels and tell you honestly what works and what does not.
- Which baked goods carry your revenue?
- Which times of day and occasions matter most?
- What are the two strongest bakeries nearby already doing well?
- 2Step 2
Strategy and content calendar
We build a content calendar for the coming weeks: topics, formats, frequency, daily offers. You see in advance what gets published and when. No standard packages.
- 3Step 3
Content shoot on site
We come to your bakery with our own kit and produce photo and video content from all four sources that matter on social media:
- From the bakehouse: kneading, shaping, loading the oven
- From the products: bread, rolls, pastries, cakes in the display case
- From the room: the seating area, the coffee corner, the atmosphere
- From outside: the window, the entrance, the outdoor tables
- Optional: selling baked goods with coffee specials on site
- 4Step 4
Ongoing management and ads
We plan, produce and publish your content. Plus targeted geo ads within a three kilometre radius, monthly reporting and continuous adjustments to the seasons and the weekly rhythm.
Step 1 starts with a 10 to 30 minute first call. Free, without obligation, and not a sales pitch.
Book a first callPackages and prices
Three clear packages. No hidden costs.
You know in advance what you get and what you pay. Content shoots, editing and publishing are included in every package.
Starter package
from €400 / month
Cancellable monthly after 2 months
- Profile setup for Instagram, Facebook and Google Business
- A content shoot with photo and video material every second month
- 8 image posts and 2 Reels per month
- A four-week content calendar
- Ongoing adjustment and optimisation of the strategy
Premium package
from €600 / month
Cancellable monthly after 3 months
- Full account management for Instagram, Facebook and Google Business
- A monthly content shoot on site with photo and video material
- 12 to 16 image posts and 4 Reels per month
- A four-week content calendar
- Geo-targeted ads within a 3 km radius
- Daily stories with offers and the bread of the week in a consistent design
- Monthly reporting
- One-off: a 360° image of the interior and exterior for Google Maps
Annual package
from €6,000 / year
12 months at a fixed price, 2 months free
- Everything in the Premium package
- Seasonal campaign planning across 12 months
- WhatsApp Business stories with your offers
- Replies to your Google reviews within 24 hours
- A monthly summary of customer feedback with recommendations
All prices are net. Travel anywhere in Germany at no extra cost. Custom packages for bakery chains and multi-site operators on request.
Why vollbelegt.
What sets us apart from a standard agency.
Six points where you will notice that we understand bakeries. No marketing slogans, just ways of working that fit your day-to-day trade.
- 01
Built for bakeries and hospitality
We work with bakeries, cafés and hospitality and nothing else. No fashion, no property, no generic marketing slogans.
- 02
Content from four sources
The bakehouse, the products, the room and the shopfront, plus coffee specials if you offer them. So your feed is not exhausted after three weeks.
- 03
Three new clients a month, maximum
Quality over quantity. A few bakeries done properly beats many done badly. That way your account stays visible on our workbench.
- 04
Zero disruption to trade
We shoot while you bake and sell. We know the pressure at the counter. Your customers never notice us.
- 05
Services with real added value
Daily stories about the bread of the week, a 360° image for Google Maps, replies to Google reviews. Standard agencies do not offer that.
- 06
Anywhere in Germany, no travel costs
You pay for the content, not the kilometres. Partner locations in Paris and Vienna for bakeries abroad.
Send an enquiry
Three new clients a month, maximum. We take our time with every bakery.
About us
What does vollbelegt. stand for?
Fully booked. Full stop. There is nothing to add. Our daily goal is simple: better occupancy at your tables.
Not only the obvious peak hours. A busier lunch service too, and quieter days deliberately brought to life. So you can concentrate on what you do best: creating excellent food and drink.
- SB
Simo Benziane
Strategist & content creator · Master in eCommerce
- MR
Moritz Rohde
Social media specialist & content creator · Business economist
- LK
Lukas Kubica
Website specialist & content creator · Trained photographer
- Reserve your slot
We take on three new clients a month, maximum.
Quality over quantity. A few clients done properly beats many done badly.
Contact
I want more guests.
Want to know how your restaurant comes across online? We review your current presence and show you where the opportunities are. Free of charge, with no obligation.
- A free social media review of your restaurant
- Concrete recommendations, not a stock presentation
- A reply within 24 hours