Insights

A clear head for more guests.

Strategies, examples and tools around restaurant marketing, explained without the padding. Every article opens with a box of key takeaways, so you know in 30 seconds what is inside.

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Latest articles.

Hotel marketing: 6 steps to more direct bookings

Hotel marketing

Hotel marketing: 6 steps to more direct bookings

Almost one in three hotel nights goes through a portal. Six steps in the right order, with a commission calculation and a note on when you do not need marketing.

8 min read Read

Increasing restaurant revenue: 5 levers that work within 30 days

Revenue

Increasing restaurant revenue: 5 levers that work within 30 days

Revenue comes from three places: guests, spend, occupancy. Five levers in the order they actually work, with the numbers worked through.

5 min read Read

Local SEO

Local SEO for hospitality: 7 levers that move your Google profile up

How restaurants, cafés and bars reach the local top 3. Seven levers in the right order, without an ad budget.

14 min read Read

Food photographer: what actually makes a good food photo

Food photography

Food photographer: what actually makes a good food photo

Light, angle, styling and the most common mistakes. Plus: when a professional pays for itself and when a smartphone will do.

10 min read Read

Advertising for hospitality: 10 levers, ranked by return per euro

Local advertising

Advertising for hospitality: 10 levers, ranked by return per euro

Which advertising actually brings guests into restaurants, cafés, bars and pubs. With a clear ranking and a breakdown per type of venue.

11 min read Read

Restaurant marketing: the honest plan that actually brings guests

Strategy

Restaurant marketing: the honest plan that actually brings guests

Restaurant marketing as the arithmetic of four levers. With a 30-day plan, honest numbers and a list of things that do nothing.

12 min read Read

Bakery advertising: what really brings people through the door

Local advertising

Bakery advertising: what really brings people through the door

Google Business, Instagram, local press: what works, what costs money and what you can change today.

9 min read Read

Coming next

Placeholders · articles to follow.

Strategy

How to get your restaurant seen on Instagram

Which content actually works. And why “post more” is not a plan.

6 min read Coming soon

Reels & TikTok

Reels that actually bring bookings

Format, edit, hook: the model behind videos that get guests moving.

6 min read Coming soon

Lunch service

How to fill the quiet weekdays too

Lunch menus, promotions, shifting the peaks. What actually works.

5 min read Coming soon

Reviews

Reviews as a booking engine

How happy guests turn into active recommenders. Systematically and politely.

4 min read Coming soon

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