01
Booking commissions that are too high
Every reservation through an OTA costs between 15 and 25 per cent. A hotel that does not actively build direct bookings is permanently funding the platforms’ marketing instead of its own.
Online marketing agency for hotels · Hospitality specialists
Online marketing agency for hotels.
With strategy. Plus content that keeps coming.
We take on strategy, photo and video content and the ongoing management of your channels. You concentrate on your guests and your service, while Instagram, Facebook, Google Maps and Google Business bring direct bookings to your hotel.
15 to 25 % commission goes to Booking, Expedia and the rest on every OTA reservation. We build up direct bookings, so the margin stays in the house.
Reply within 24 hours · Anywhere in Germany · No travel costs
Hotels
+ measurably more direct bookings
Instagram, Facebook
Google Maps, Google Business
- 80 %
of travellers research a hotel online before they book.
- 15-25 %
commission is lost on every reservation that runs through an OTA.
- 8 areas
of content: rooms, lobby, restaurant, spa, pool, events, team, surroundings.
- 0 euros
travel costs. We come to you anywhere in Germany.
Dates for 2026 are still open. We take on three new clients a month, maximum.
The reality
Why hotels lose direct bookings on social media.
Travellers compare online today: Booking, Instagram, Google Maps. A hotel that looks pale in that comparison either loses the reservation to a competitor or pays the commission to the platform. Three common failures we see in almost every first audit.
02
Dated imagery on the hotel website
Stock-standard room photos, no exterior shots, no video. Anyone comparing hotels online today scrolls straight past a presence like that.
03
Social channels without a plan
A reel at Christmas, a story about the refurbishment, then three months of silence. Guests follow hotels that tell a story consistently.
The uncomfortable truth
Live on OTAs alone and you are funding the platforms’ marketing in the long run. Your own visibility is cheaper, once it is built.
The problem is not your hotel. It is the dependency on intermediaries who take a cut of every booking.
What helps
- Your own imagery that lands in three seconds, from the lobby to the facade.
- A consistent look across your website, Instagram, Facebook and Google Maps.
- Your own channels, bringing enquiries and direct bookings you can measure.
What you get
Content from every part of your hotel. Plus strategy.
01
Content from every part of your hotel
We produce professional content for every area of your property: rooms and suites, lobby and reception, restaurant and bar, spa and pool, breakfast, meeting rooms, team and surroundings. So your presence shows the whole experience, not just the bed.
02
Trust across every touchpoint
Guests decide online whether to walk into your hotel. The facade, the lobby, the room, breakfast, a friendly face at reception. Those impressions build trust before anyone clicks the booking button. We carry them consistently across Instagram, Facebook, Google Maps and Google Business.
03
More direct bookings, less OTA dependency
Likes are nice, direct bookings are better. Every shot has a purpose: an enquiry, a direct booking, a request for directions. We measure what actually happens and adjust the content accordingly. So you hand less to the platforms and keep more.
Book a first call
Reply within 24 hours, with no sales pressure.
How we work
Four steps from the first call to ongoing management.
Clear steps, no surprises. We work in a way that leaves reception and the kitchen running, and shows you every month what actually brings direct bookings.
- 1Step 1
Briefing and stocktake
In a 10 to 30 minute first call we talk about your property, your audience, your occupancy. We look at your website, your OTA listings and your social channels, and tell you honestly what works and what does not.
- Which occupancy periods are critical, and where is there headroom?
- What share of bookings comes directly today?
- Which parts of the property are your strongest argument?
- 2Step 2
Strategy and content calendar
We build a content calendar spanning several months. Seasons, topics, formats, platforms, clear goals. You see in advance what gets published and when. No standard packages.
- 3Step 3
Content shoot across the whole hotel
We come with our own kit and produce professional content from every relevant part of your property. Usually one to two shoot days per quarter, without pausing your day-to-day operation.
- Rooms and suites across several categories
- Lobby, reception and lounge areas
- Restaurant, bar, breakfast and event spaces
- Wellness, spa, pool and gym
- Meeting rooms and conference setups
- Team, service and stories from a normal day
- The surroundings and local landmarks
- Drone footage of the grounds and surroundings on request
- 4Step 4
Ongoing management, ads and reporting
We plan, produce and publish your content. Plus geo-targeted ads in relevant source markets, review management and monthly reporting with real booking numbers. Direct bookings are reported separately.
Step 1 starts with a 10 to 30 minute first call. Free, without obligation, and not a sales pitch.
Book a first callPackages and prices
Three clear packages. No hidden costs.
You know in advance what you get and what you pay. Content shoots, editing and publishing are included in every package.
Starter package
from €600 / month
Cancellable monthly after 2 months
- Profile setup for Instagram, Facebook and Google Business
- A content shoot at the hotel every second month
- 8 image posts and 2 Reels per month
- A four-week content calendar
- Ongoing adjustment and optimisation of the strategy
Premium package
from €900 / month
Cancellable monthly after 3 months
- Full account management for Instagram, Facebook and Google Business
- A monthly content shoot at the hotel with photo and video material
- 12 to 16 image posts and 4 Reels per month
- A four-week content calendar
- Geo-targeted ads in relevant source markets
- Enquiries answered on social media within 24 hours
- Daily stories with offers, availability and highlights
- Monthly reporting with direct booking numbers
- Ongoing adjustment and optimisation of the strategy
- One-off: 360° images of the lobby, a room and the exterior for Google Maps
Annual package
from €9,900 / year
12 months at a fixed price, 1 month free
- Everything in the Premium package
- Seasonal campaign planning across 12 months
- WhatsApp Business stories with availability and offers
- Replies to your Google reviews within 24 hours
- A monthly summary of guest feedback with recommendations
All prices are net. Travel anywhere in Germany at no extra cost. Custom packages for hotel groups and resorts on request.
Why vollbelegt.
What sets us apart from a standard online marketing agency.
Six points where you will notice that we understand hotels. No marketing slogans, just ways of working that fit the rhythm of a house.
- 01
Built for hotels and hospitality
We work with hotels, resorts, boutique properties and hospitality and nothing else. No fashion, no tech startups, no generic slogans.
- 02
Services with real added value
Daily stories with your offers, a 360° image for Google Maps, replies to Google reviews, direct bookings reported separately. Standard agencies do not offer that.
- 03
Direct bookings instead of the OTA trap
We build your own channels so guests book with you directly, not through Booking or Expedia. That way the margin stays in the house.
- 04
Three new clients a month, maximum
Quality over quantity. A few properties done properly beats many done badly. That way your account stays visible on our workbench.
- 05
Zero disruption to operations
We shoot while you check guests in. We know the rhythm of the front line. Your guests barely notice us.
- 06
Anywhere in Germany, no travel costs
You pay for the content, not the kilometres. Partner locations in Paris and Vienna for international properties.
Send an enquiry
Three new clients a month, maximum. We take our time with every house.
About us
What does vollbelegt. stand for?
Fully booked. Full stop. There is nothing to add. Our daily goal is simple: better occupancy at your tables.
Not only the obvious peak hours. A busier lunch service too, and quieter days deliberately brought to life. So you can concentrate on what you do best: creating excellent food and drink.
- SB
Simo Benziane
Strategist & content creator · Master in eCommerce
- MR
Moritz Rohde
Social media specialist & content creator · Business economist
- LK
Lukas Kubica
Website specialist & content creator · Trained photographer
- Reserve your slot
We take on three new clients a month, maximum.
Quality over quantity. A few clients done properly beats many done badly.
Contact
I want more guests.
Want to know how your restaurant comes across online? We review your current presence and show you where the opportunities are. Free of charge, with no obligation.
- A free social media review of your restaurant
- Concrete recommendations, not a stock presentation
- A reply within 24 hours