01
Posts without a plan
A reel here, a story there, then nothing for three weeks. Growth does not come out of that. The algorithm rewards consistency, not bursts.
Marketing for restaurants · Social media as the lever
Marketing for restaurants.
Through social media. With bookings you can count.
We take on strategy, photo and video content and the ongoing management of your channels. You concentrate on the kitchen and the floor, while Instagram, Facebook, TikTok and Google Business bring new guests to your tables.
7 in 10 restaurant guests decide on social media where they book. If your feed does not convince them, the next one will.
Reply within 24 hours · Anywhere in Germany · No travel costs
Restaurants
+ measurably more bookings
Instagram, Facebook, TikTok
and Google Business
- 7 / 10
guests decide on social media where they book a table.
- 500m+
posts under #food. Your restaurant belongs among them.
- 50 %
of people in Germany book their table online.
- 0 euros
travel costs. We come to you anywhere in Germany.
Dates for 2026 are still open. We take on three new clients a month, maximum.
The reality
Why restaurants lose guests on social media.
Guests do not decide in front of the menu. They decide while scrolling. One quick look at photos, Reels and reviews, and the table is booked somewhere else.
02
Weak imagery in the feed
Phone photos snatched between two services, harsh ceiling LEDs, a smear on the rim of the plate. Anyone scrolling sees it in three seconds and books elsewhere.
03
Likes, but no bookings
Reach without strategy produces numbers that feed nobody. What counts is tables booked, not thumbs counted.
The uncomfortable truth
You lose at least 10 guests a day. To competitors with a better social media presence.
The problem is not your kitchen. It is how you show up in your guests’ feed.
What helps
- A content calendar with a clear purpose behind every post.
- Professional photo and video content produced on site.
- Ongoing publishing with bookings measured properly.
What you get
What professional social media management actually delivers.
01
Visibility with the right guests
We make your restaurant visible where people look for inspiration today: Instagram, Facebook, TikTok, Google Maps. Not to just anyone, but to people in your area who fit your concept.
02
Trust before the first visit
Guests do not book because of one dish, they book because of a feeling. A consistent look, honest voices from the team, visible atmosphere and attentive service. That builds trust before anyone starts comparing.
03
Bookings, not just reach
Likes are nice, full tables are better. Every post has a purpose: a booking, a call, a request for directions. We measure what actually happens and adjust the content accordingly.
Book a first call
Reply within 24 hours, with no sales pressure.
How we work
Four steps from the first call to ongoing management.
Clear steps, no surprises. We work in a way that leaves your service running and shows you every month what actually brings guests in.
- 1Step 1
Briefing and stocktake
In a 10 to 30 minute first call we talk about your restaurant, your guests, your brand. We look at your current channels and tell you honestly what works and what does not.
- Which dishes carry your revenue?
- Which platforms suit your audience?
- What are your strongest competitors already getting right?
- 2Step 2
Strategy and content calendar
We build a content calendar for the coming weeks: topics, formats, frequency, clear goals. You see in advance what gets published and when. No standard packages.
- 3Step 3
Content shoot on site
We come to your restaurant with our own kit and produce professional photo and video content. During service or between the rushes. You barely notice us.
- 20 to 40 photos per shoot
- 5 to 10 videos for Reels, TikTok and Stories
- Editing in one consistent look included
- 4Step 4
Ongoing management and ads
We plan, produce and publish your content. Plus targeted geo ads within a two kilometre radius, monthly reports with real booking numbers and continuous adjustments.
Step 1 starts with a 10 to 30 minute first call. Free, without obligation, and not a sales pitch.
Book a first callPackages and prices
Three clear packages. No hidden costs.
You know in advance what you get and what you pay. Content shoots, editing and publishing are included in every package.
Starter package
from €400 / month
Cancellable monthly after 2 months
- Profile setup for Instagram, Facebook and Google Business
- A content shoot with photo and video material every second month
- 8 image posts and 2 Reels per month
- A four-week content calendar
- Ongoing adjustment and optimisation of the strategy
Premium package
from €700 / month
Cancellable monthly after 3 months
- Full account management for Instagram, Facebook, TikTok and Google Business
- A monthly content shoot on site with photo and video material
- 12 to 16 image posts and 4 Reels per month
- A four-week content calendar
- Geo-targeted ads within a 3 km radius
- Questions answered on social media within 24 hours
- Daily stories with menus and specials in a consistent design
- Monthly reporting with booking numbers
- Ongoing adjustment and optimisation of the strategy
- One-off: a 360° image of the interior and exterior for Google Maps
Annual package
from €7,700 / year
12 months at a fixed price, 1 month free
- Everything in the Premium package
- Seasonal campaign planning across 12 months
- Daily WhatsApp Business stories with your specials or lunch menu
- Replies to your Google reviews within 24 hours
- A monthly summary of guest feedback with recommendations
All prices are net. Travel anywhere in Germany at no extra cost. Custom packages for hotel restaurants and groups on request.
Why vollbelegt.
What sets us apart from a standard agency.
Six points where you will notice that we understand hospitality. No marketing slogans, just ways of working that fit your day-to-day service.
- 01
Hospitality only
We work with hospitality and nothing else. Restaurants, cafés, bars, bakeries. No fashion, no property, no SaaS startups.
- 02
Services with real added value
We offer things standard agencies do not put in a package. Daily stories with your specials on Instagram and WhatsApp Business, for example, or replies to your Google reviews within 24 hours.
- 03
Three new clients a month, maximum
Quality over quantity. A few restaurants done properly beats many done badly. That way your account stays visible on our workbench.
- 04
Zero disruption to service
We shoot while you cook and serve. We know the pressure from experience. Your guests never notice us.
- 05
Real bookings, measured
We track calls, direction requests and bookings per channel. Every month you see what actually brings guests to your table.
- 06
A clear thread, not coincidence
Strategy, brand image and content work together. Every post has a purpose, every campaign an occasion.
Send an enquiry
Three new clients a month, maximum. We take our time with every venue.
About us
What does vollbelegt. stand for?
Fully booked. Full stop. There is nothing to add. Our daily goal is simple: better occupancy at your tables.
Not only the obvious peak hours. A busier lunch service too, and quieter days deliberately brought to life. So you can concentrate on what you do best: creating excellent food and drink.
- SB
Simo Benziane
Strategist & content creator · Master in eCommerce
- MR
Moritz Rohde
Social media specialist & content creator · Business economist
- LK
Lukas Kubica
Website specialist & content creator · Trained photographer
- Reserve your slot
We take on three new clients a month, maximum.
Quality over quantity. A few clients done properly beats many done badly.
Contact
I want more guests.
Want to know how your restaurant comes across online? We review your current presence and show you where the opportunities are. Free of charge, with no obligation.
- A free social media review of your restaurant
- Concrete recommendations, not a stock presentation
- A reply within 24 hours